Digital Marketing, SEO, Social Media, Website Design Services

What’s the best way to get more traffic to your website?

September 23, 2022

Want to know how to drive more traffic to your website? At CMV, we’ve got tons of experience and a variety of tried and tested ways to do this with proven results.

In our article, we’ll break down each area into easily digestible tips and ideas from blog creation, social media, backlinks, and brand awareness. We’re here to help guide and advise you – not baffle you.

Our ideas are to help you to increase brand awareness, sell more, increase revenue, and grow your business – now everyone wants that, right?

Create lots of lovely content and then share it?

Be experts, tell everyone about your products and services and makes them want to read your content. It creates trust & authority. Plus, the aim is also to create content that people want to read and then share, be it on the websites or their social media platforms. Think blogs, dedicated landing pages, and Q&A pages – just encourage people to comment, like & share. Ask questions and direct users to your website for answers. Be the voice of authority.

Organic & Paid Social Media

Just think of paid social media advertising as a bit of a helping hand to drive traffic to your website. With paid social media advertising, you have many ways to do this. You can raise awareness of your brand or products, drive traffic to your site, and receive more messages/calls & leads, likes on posts and page views. Drive sales and convert, promote an event, or maybe you’ve got an app you’d like to encourage people to download. Plus, each campaign can be targeted by location, age, and demographic – the options are endless.

Is your website mobile friendly?

Google loves a website that is designed to suit a range of mobile devices. It loves them so much them, that if your website isn’t optimised for mobile, it won’t rank you as well in the SERPS. You see, in 2022, 58.99% of global website visits were on a mobile device, with the number only rising year on year.

Have you thought about collaborating with an influencer?

With lots of people now very much trusting social media influencers, they are taking lots of advice from them and making their buying choices based on their recommendations.

Think of Victoria Beckham wearing a pair of 501 jeans and saying how comfortable they are or a love island contestant wearing a dress from Boden; they almost immediately sell out. Just a thought?

Voice Search – what?

Voice search is in our homes, on our phones, and even in our browsers now. Alexa, where can I get my dog’s nails clipped? Siri, where can I buy a second-hand washing machine from?

Recognise these? We all do it. All you have to do is ask your device something, and it will do the searching for you.

But is your website geared up for these types of searches? Essentially, voice search results prefer long-form questions, so the longer and more thorough your content is, the more likely you are to start ranking higher. Just think of nice conversational questions with your website providing the solution for the searcher’s query.

On-Page & Off-Page SEO

On-page SEO is a method of optimising content, page titles, images, meta-tags, and links on your website. Think of it as a method of helping both the searcher and Google make a decision on prioritising your website over another one in the SERPs. Having On-page SEO also allows the user and Google to quickly and clearly understand what your page is about if it answers a search query and is relevant.

Off-page SEO is slightly more technical. Essentially, off-page is a form of technical SEO surrounding your website’s infrastructure and ensuring it’s optimised to Google standards. Is your website speed OK, are your images optimised, do you have a sitemap, do you have any slow loading content, and are there any broken links? Think of it as a bit of a website health check.

Links, Links and more Links

Think quality backlinks, links to products, links to blogs and links to pages.

Backlinks are critical to driving more traffic to your website because they build trust and authority as they signal to Google that another website finds your content valuable enough to link to it within their content – that’s where the trust element comes in. It’s proven that quality backlinks bring new customers, readers, and leads to your website and rank you well in the SERPs.

We’ve got a tried and tested method of optimising your website with backlinks combined with creating content that people genuinely want to share and then link to your site.

Are you sending out an e-newsletter?

Do you have an email list? Are you building an email list? E-Newsletters are one of the most powerful digital marketing tools to drive traffic to your website. E-newsletters allow you to communicate directly with your new and existing customers by deploying valuable content, offers & incentives, and news straight to their inboxes.

Are you being local?

Local SEO is vital in driving local traffic to your website. Google My Business is an excellent tool, and it’s free. Google My Business allows you to list information about your business location on Google Maps and local search results. You can add business information such as your business hours, contact details, and, the most crucial element, a link back to your website.

There’s a lot there (we like to be thorough). But if you have any questions about the best way to get more traffic to your website, get in touch.

We do all of the above and more. There’s SEO, Social media, print, and copywriting, to name but a few. Don’t be shy, get in touch on 01527 597682, or email info@cm-ventures.co.uk

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