Website Design Services

What is website maintenance, and do I need it?

June 10, 2022

Your new website is live, looks incredible, is running well, and has started to rank in Google, and you’re getting lots of positive comments – and orders (if e-commerce).

But what happens if it all goes down and you lose everything?

Look, we’re not into the habit of scare-mongering at CMV, but it’s happened and we know 1st hand the implications.

Websites aren’t cheap and there’s no doubt that you’ve invested a lot of time, money and effort into getting it right – and so have we. So, you want to keep it that way – right?

Think of your website as owning a car. You’ve spent a lot of money on it, and you don’t want it to break down. So you get it serviced regularly to ensure its running at its optimum capacity.

What does website maintenance involve?

To ensure your website is running at its optimum, it needs to be kept up to date, safe and secure. New improvements and updates need to be undertaken to both the content and the software to ensure your website runs smoothly.

What we’ll need from you is:

Access to the back end of your site
Access to your website hosting provider.
Access to your Google Analytics

What are the threats my site faces?

Data Hacking

Hacking is no 1. According to the Sophos Security Threat Report, on average, 30,000 websites are hacked every day, with around 300,00 new pieces of malware being created by hackers every day.

Along with daily technological advancements, we can only see these numbers rising exponentially. Whilst we have recently seen some of the largest brands being targeted, cybercriminals are targeting SMEs with very little protection as they see them as vulnerable.

Website Speed

Website functionality and site speed are imperative too. You may have spent some time and money marketing your website on social media or with some Google ads, directing traffic to your website to find out more, sign up, or purchase something, so no one wants to wait for ages for a page to load. The average load time for a website should be 2 seconds, people aren’t going to wait around 20 seconds for a page to load – they are going to go somewhere else to satisfy their search query.

Broken links are also another sign that a website is neglected and not managed.

Damage Reputation

Your website is running 24/7, mainly if it’s an e-commerce or membership website; it contains lots of important and highly sensitive data. You want to provide that security to your client, so they know the data they have given you whilst purchasing something from you or their details if signing up for more information is secure.

Not only is security important, but the overall site experience is essential too.

Affects where you appear in the Google Rankings

Regular maintenance of your website shows it’s not stagnant, it is active and updated- all things that Google looks for when it crawls your website. So performing regular updates and maintenance will ensure you’ll climb up those rankings in no time.

Losing Data

Should the worst happen and your website goes down, you will want to get back up to speed as soon as possible. Because we perform daily backups of your website, we can get you back up and running in no time at all.

So, what does our monthly website maintenance package entail?

It’s a comprehensive package covering all the threats your website will face. We will:

Regular Updates

Regular updates of your content management system are vital (CMS) to ensure it’s running smoothly, and operating on the latest software.

Backups

Then we’ll back up your data, just in case it ever gets erased or lost – trust me, we’ve seen this happen too many times; we can then simply replace it.

Database Maintenance

Next are regular CMS database maintenance checks, ensuring your site is running at its full capability. We’ll also remove any old data, update, test and fix any code issues and unused plugins.

Reporting

We’ll provide you with detailed reporting on the IPs that have been blocked, a list of blocked attacks, and a list of the updates and backups performed.

We do all of the above and more. There’s SEO, Social media, print, and copywriting, to name but a few. Don’t be shy, get in touch on 01527 597682, or email info@cm-ventures.co.uk

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