What is Content Marketing?

Well, it’s storytelling. It’s telling a story about a brand, product or service indirectly to generate interest. 

It’s not something that happens overnight, and it’s a long term strategy that aims to stimulate interest and build relationships with a defined audience. It needs to be relevant, thorough, nothing woolly, it needs to be high quality and be consistent to build trust.  The main aim is to build trust and improve the front of mind awareness of who you are and what you do, by offering value to your audience. 

In the Edelman Brand Trust Survey, only 34% of those questioned said they trust the brands they use – staggering really. 

So, what can you do to make people trust your brand? 

Types of Content Marketing could be: 

Videos

Blogs

Social Media

Podcasts 

To develop a meaningful content marketing strategy, you need to create a plan! You need to know your audience and work out your business needs and how you can fulfil these. Neil Patel talks in his blog posts about having to ‘Create content for that audience. Then, and only then, will the right people pay attention to you!’ 

Storytelling is hard, and it’s proving harder and harder to attract peoples attention – it’s all about standing out from the masses.

Look we can help with all this. Get in touch, and we’ll unravel it all. 

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