What is a Website Chatbot?

Chat Bot, what is a website chatbot you say? 

Well, a chatbot is artificial intelligence (AI) functionality (a Robot to you and me) that can be plugged into your website to encourage users to start a conversation.  Be it an enquiry or a request, they can respond to customer questions and problems individually. 

With its automated chat function, it can function in several ways; you can have a live function – ideal for working hours; or for when the business is closed people can send a chat and you then get an email to notify you of an interaction. 

But what are the benefits of a Website Chatbot? 

• Chatbots can answer 80% of questions
• They are available 24/7
• You’re not missing out on valuable business 
• Can improve your overall customer service
• It can save you money 
• Helps you gain insights into your customers’ behaviours
• Adds personality to your business  

You can set the chatbot to answer all simple queries and leave any complex enquiries or quotes to a staff member. Not only will this save you money, but it will reduce the time spent on simple questions. 

Having a chatbot sets the tone for your company. It portrays your ability to react to your customers – setting a precedence for future enquiries or future business. It gives your company a face. In some cases, it could be the 1st touchpoint of your business, so having the ability to immediately request some information or make an enquiry will set you apart from your competitors. 

By reviewing some of the questions/enquiries, you have received, they can provide you with some interesting customer behaviour and insights. These can, in turn, help with your content management strategy or SEO. A great example could be a customer asking “Do you offer delivery?” now this might not be clear on your website. So you could add a FAQ section to your website or look at a Google Ads campaign to highlight that you offer free delivery. 

There are so many more benefits – get in touch with the team, and we’ll run them by you. Alternatively, you can chat with us on our chatbot. 

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