The Science of SEO

There’s a real science behind SEO. It consists of strategies, planning, tactics and tested procedures in order to rise to the top of numerous search engines.  But how do we do it? 

In our attached infographic it details the steps we take and our process of ‘The Science of SEO’. Skills and insights are needed to produce various processes, create meaningful and engaging content, along with varied implementation methods. 

But first, let’s look at what SEO is? Otherwise known as Search Engine Optimisation, it’s the process for increasing visitors to a website by raising the website’s ranking on a number of Search Engines. This can be done in two ways. Paid for advertising (that’s the 1st three listings you’ll see when you’ve performed a search) and organic listings (everything else underneath). Organic listings are what we concentrate on at CM Ventures. 

Getting to the top doesn’t happen overnight, it takes time. It’s not as simple as flicking a switch and you’re their TA DAH! It’s about process and science to ensure you’re rising to the top in an ethical and strategic way – and staying there. We’ll create blogs, social media posts, review and create press releases and even look at directory listings and news. 

 Below we breakdown the Science of SEO 

1. Website Analysis 

We will look at your business, we ask you lots (and lots) of questions and perform a full critique of your site and see where you’re currently ranking in the search engines – so we have a benchmark. 

2. Keyword Research 

From our research we’ll formulate a list of keywords and phrases you wish to rank for and make suggestions for consideration.

3. Competitor Research 

We’ll review and analyse your competitor activity and perform some keyword research to define your audience.

4. Webpage Optimisation 

Based in our research we’ll make the necessary content changes to your website that that it appears in the search engine results pages (SERPS). 

5. Social Media Integration

An additional service from CMV, we can create and manage your social media accounts based on your preferred keywords and create meaningful content around these subjects. 

6. Blog Submission 

We’ll create meaningful content based on your keywords. 

 7. Press Release

If there are newsworthy article subjects, we will create a press release and submit it to the relevant media sources. 

 8. Article Submission 

We will again submit articles that are relevant to your keywords in a view to getting them listed on a variety of directories. 

 9. Directory Submission 

Similar to article submission we will submit the url to your website with an accompanying short description to a number of directories. 

10. Quality Link Building

Here we will look at creating quality links from other sites back to yours – Google loves this and gives it a big green tick. 

SEO involves creativity, engagement and the implementation of an SEO strategy plan – which we’ll create and manage for you, so everything is planned in advance with no nasty surprises. 

Talk to our experts at CM Ventures and we’ll guide and advise you through the process of rising to the top.