The Future of Search and Why SEO is Evolving
Search behaviour is changing rapidly. People aren’t just Googling anymore; they’re asking AI tools for answers.
So you’ve had your website for a few years now, and it’s working well – but are you looking after it? Having a website is a bit like having a dog; it needs to be nurtured and fed …regularly!
The Team at CMV has looked at some key points that you need to keep on top of to ensure your website is in tip-top shape.
Good, Fresh Content
Having stagnant, outdated content on your site will affect where you are ranked in the search engines. It’s good to create good fresh content, and Google loves this. So it’s double-bubble – you’ll rank higher in the search listings too. It may be a good idea to consider implementing SEO into your marketing plans for 2020.
Responsive / Mobile Friendly
With over half of searches now being made on mobile devices, it’s never been more important to consider making your website mobile-friendly. Having a website that works and looks amazing on mobile devices allows your visitors to navigate and find the information they are looking for more easily. It is also worth noting that Google now penalises websites that are not mobile-friendly.
Maintenance
Ensuring your website is safe and secure is super important. Things such as regularly updating your CMS platform will ensure your website is completely protected from online attacks; your data is backed up and maintained to ensure the site is performing, and most importantly, if for any reason your site goes down or you have fallen victim to a cyber-attack, we will deal with the problem immediately without you having to worry.
SSL (Secure Certificate)
Having a secure website is a must. It shows users that your website is credible and any information contained within the site, such as a transaction or enquiry made via your website. Having that Secure Sockets Layer (SSL) padlock next to your domain gives your visitors peace of mind that your website is safe and trusted. Google loves it too and will rank you higher than websites without one.
Ecommerce
If you have an e-commerce site, are you updating, reviewing and promoting your products regularly? If you don’t, it won’t be long until someone can come along with the same product offering and attract your customers.
CM Ventures can provide a full critique of your site, guide and advise you. Get in touch with the team today info@cm-ventures.co.uk
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The Future of Search and Why SEO is Evolving
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