Digital Marketing, Email Marketing, SEO, Social Media

Do you have a Digital Marketing Strategy in place?

October 28, 2020

The impact of COVID-19 is having a devastating effect on many businesses, so now it’s more important than ever to consider implementing a range of Digital Marketing Strategies into your marketing plans.

We’ve been speaking to some of our new and existing clients and we are finding that many businesses are having to diversify and alter their offering to survive.

Take one of our clients. They offer Gourmet Fine Dining in people’s homes, but with the current government restrictions and the rule of 6 currently in place, they’ve adapted their business model and are now offering their gourmet home-made meals – delivered frozen to your door.

So with many businesses diversifying and adopting different markets to service, you’ll need to change adapt your marketing approach and consider implementing a Digital Marketing strategy into the mix. Below are just a few examples of what we think you should consider:

Search Engine Optimisation (SEO)

We’ll get you rising to the top with our SEO services.

Search Engine Optimisation is a method of increasing the quantity and quality of organic traffic to your website via Google & Bing.

We’ll help you identify the keywords you should be ranking for, we’ll look at your competitors and then devise a plan of getting you to rise to the top of the search engines in the most ethical way.

Social Media Marketing

You so need to be social!

Social Media should be an important element to incorporate to your new plan, plus, it sits perfectly and complements your SEO & content management strategy.

It’s a great way of sharing content inline with your company ethos to a defined audience, showcasing products & services, company values but most of all it adds that human touch – after all, people buy from people.

Pay per Click Adverts (Google Ads)

Get ranking instantly at the top with Google ads (aka PPC), it’s the fastest way of getting seen at the top of the search rankings.

We’ll help you agree on a set of keywords, your target demographic and search behaviour to ensure your adverts are delivered to the right audience. This is an ideal route when marketing a new business or product to provide instant results whilst organic rankings are evolving with our SEO service.

Email Marketing

Talk to your audience, after all, they’re your clients.

Email them and tell them what’s happening with your business and how your business has diversified.

Provide them with a reason to continue doing business with you. Maybe consider offering them a solution or maybe an offer, make them feel extra special by personalising each email message to them.

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