Digital Marketing Trends in 2021

So what are the key digital marketing trends of 2021?

I think we can all agree, 2021 may be looking a bit brighter. 2020 has been a challenging year for many businesses, we’ve had to get used to the ‘New Normal’, companies are having to diversify to stay afloat and appeal to new audiences to engage and retain customers.

Now’s a good time to start your marketing planning for next year, but what shall I consider? we hear you say. Well, we’ve put together five marketing trends in 2021 we believe you need to consider implementing into your marketing plans to gain more traffic to your website/social media channels, generate new leads, and increase your revenue.

5 Key Digital Marketing Trends for 2021

Being Social on Social Media
Engage & Retain, Engage & Retain, Engage & Retain we cannot stress this enough. Engaging with your audience as well as accounts you follow is critical. Social is exactly what it is; it’s social. You can’t just post about your products and expect people to engage, and you need to engage with them 1st: like their posts, comment & share.

Local SEO
Do you have a listing on Google? If not, you should! Make sure you’ve defined your local area and updated your business information – especially if COVID-19 is affecting your hours. Google will prioritise you when people are searching locally, and that’s the traffic you don’t want to miss out on.

Power of Voice Search
Now voice search isn’t a factor (just yet) in Google’s algorithm, but it’s used more and more often. We always have smart devices, we’ve got them in our homes and now cars. Did you know voice search accounts to over 20% of searches made worldwide? You should look at producing content that is more direct and conversational so that it will accurately answer with your search queries. This is especially useful for local businesses. So for example, you ask Siri “Where’s my local cafe?” then you’re likely to take action: you’ll either check out their Google my Business listing to see their opening hours or browse their website and find out where they are. At CMV, we think it’s only a matter of time before voice search becomes the number 1 search query!

Content is King
SEO isn’t about regurgitating content; it’s about creating meaningful and interactive content. You want people to engage with you, so start asking questions. Ask for thoughts and ideas, share content that you think is relevant to your business. Ask how you can add value to your brand? Can you offer free advice, a range of tips or even ideas? Have you considered a poll or quiz or even a survey? People are willing to engage, so get them to!

Refreshing your Brand Identity
Have you considered a rebrand? As we mentioned above, businesses are having to diversify to adapt to our ever-changing world, so you’ll need to create a brand to reflect your business and portray this to your audience. It’s all about brand recognition, the more they see you, the more they trust you, the more they’ll become engaged with you – simples.

You need to ask yourself ‘does your current brand say what you do and offer? Can people identify you? Are you standing out from the masses?’

Come on let us help, we’ve over 25 years in marketing under our belts, and we’ve helped transform many, many visions into reality.