Vizors Estate Agents
Vizors is a family-run estate agency based in Redditch. They are an innovative and progressive sales and lettings agency with traditional values but with a modern approach.
Vizors approached us to look at re-branding their logo. The new brand needed to portray the new direction of business without losing its roots and represent what they stand for as a business and its ethos.
Once the rebrand was completed, we designed and developed a new responsive website and created a new social media presence that was in line with the new branding.
Once we completed our discovery session with the team at Vizors, this enabled us to define their values, vision for the business, and objectives for the project.
The new brand needed to relinquish its ‘old’ reputation for the business (as they had new owners) without losing sight of its roots. We felt it was essential to retain the foundations of the business but to portray them as being a modern, fresh & contemporary company. The new branding needed to be rolled out through the website, social media and marketing literature.
We modernised the font and added some colour variations that weren’t too far from the old brand but still had a relationship. We highlighted the V as it needed to be symbolic and bold enough to be used independently.
The V then became the focal element used throughout the website’s design.
