The Greener Gardening Company
Bord Na Mona is not a name so well known within the UK market and doesn’t say anything about what it is. Our aim, as a Brand Design Agency, was to create a brand name that “Says it all” and truly represents their service offering, company values & corporate responsibilities. Their objective is to be the market leader of Greener Garden Products in the UK.
Our first task as a Brand Design Agency was to perform a re-brand and create a name that represented who they are, what they stand for and their aims.
With the design we focussed on their key selling point “Green” we then introduced the recycle feature to the ‘e’ which substantiates the critical focus of the brand, topped off with the ‘g’ hugging the ‘gardening company’ components of the name.
Once we created the brand design, we moved onto the redesign of their website. It was to be their shop window, something that showcased their deep-rooted value of being a Green company along with their company values.
We then moved onto creating various marketing collateral.
