MFC Group Case Study | CM Ventures Marketing Service

MFC Group

WEBSITE DESIGN & DEVELOPMENT • CORPORATE BRAND IDENTITY • MARKETING LITERATURE • CORPORATE BROCHURE • CORPORATE STATIONERY • SOCIAL MEDIA • NEW BRAND CREATION

MFC Group Design, Develop & Manufacture Indoor & Outdoor Garden Furniture. They pride themselves on creating exclusive product lines by taking a concept or vision and then turning it into a fully functioning bespoke piece of furniture.

BRIEF:

MFC Group reached out to us initially to design a company brochure. Once we completed the brochure, this led to the re-design of the MFC Group logo, a New Website, Brand Creation, essentially to develop their entire corporate identity.

old v's new

SOLUTIONS:

After an initial discovery session with the client (we like to call this peeling back the layers), this enabled us to understand the business’s vision and feel, so we set about creating several design concepts for the new logo.

WHAT:

Once we’d nailed the logo’s re-design, the next step was rolling the brand out through several routes, and the website was 1st on the list. Their existing site was somewhat archaic and really wasn’t a true reflection of where the business was.

Our aim was to create a responsive website, in line with the new logo, that showcased all business areas – including their new garden & indoor furniture ranges. The website became a crucial part of the business, as its main showroom in Vietnam was closed due to COVID-19, and they could showcase the new ranges online.

Once the website was live, our next phase was to design and develop a collection of brand designs for their new range of traditional & contemporary garden furniture products and provide exposure through the website and social media.

BELOW IS A COMPREHENSIVE LIST OF WHAT WE HAVE PRODUCED:

Corporate Identity & Re-Design Corporate Logo, Website Design & Development, Website Hosting, Website Maintenance, Secure Certificate, Garden Furniture E-Brochure’s, Indoor Furniture E-Brochure’s, Twister USB Sticks, Flyer promoting Launch of website, E-Newsletter set up, Social Media Campaigns, Roller Banners, Brand Logo’s for Garden Furniture: Great Outdoors, Paradis, Outmood, Email Signatures, Signage, Portrait Photography.