IGCA Congress Case Study | CM Ventures Marketing Service

IGCA Congress

WEBSITE DESIGN • MARKETING LITERATURE • MERCHANDISE • EXHIBITION GRAPHICS

The IGCA is an independent non-profit organisation committed to the continuous improvement of the garden centre industry worldwide.

They provide a platform where garden centres can connect and exchange ideas, information and resources with like-minded members anywhere in the world bringing the industry together and cultivate a close-knit community, rich in shared knowledge.

Organised by the GCA, IGCA is held every year in different countries. In 2019 it was hosted in the UK.

BRIEF:

We were asked by the GCA to manage and create all marketing literature and materials for the 2019 event as well as developing a new website.

SOLUTIONS:

Adhering to existing corporate guidelines, we brought the previous brand to life with a modern and fresh approach.

WHAT:

We initially designed and developed a new website for the congress so that members could immediately book tickets for the event. The merchandise items for the delegates were then sourced and designed along with exhibition graphics and marketing literature.

BELOW IS A COMPREHENSIVE LIST OF WHAT WE HAVE PRODUCED:

Website Design & Build, Merchandise – Water Bottles, USBs, Umbrellas, Rucksacks, Notebooks, Exhibition Graphics, Lanyards, Itinerary, Coach Numbers, Leaflets, Delegate Folders, Delegate Badges, Roller Banners, Certificates, Menus.