Gravel Master
CM Ventures were tasked with creating a new brand and designing retail packaging for their new range of Growing Media – SupaGrow and Aggregates – Suburban Stone.
To build on their existing range of products and presence within the retail market, we needed to roll out the new brand logo and packaging design in line with their current range.
The link to Vital Earth was vital to the development of this brand, so we incorporated this under “Grow”, accentuating and highlighting the purpose of the product – petals, beauty and growth. We then evolved each line with relevant colours to identify the product range.
We were tasked with developing a new logo from the original brand name that incorporated part of the logo design – a house. This important element needed to be retained as the house was synonymous with the original brand name.
The house outline was then introduced to all of the brand packaging to showcase the product in question.
They were so happy with the brands we created; we have also designed and rolled out several others along with associated product packaging for more of the aggregate and growing media ranges.
We also produced an array of marketing literature and graphics to support the packaging.
