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The Garden Centre Association

Website Design • Corporate Branding •  Corporate Stationery • Advertising • Marketing Literature • Exhibition Graphics • Directory • Conference Marketing

Established in 1966, The Garden Centre Association (GCA) is a membership organisation made up of the best garden centres that offers a range of benefits supporting them to ensure they remain the most progressive and the best in the UK. They also provide benefits to industry suppliers with the opportunity to reach key decision-makers.

BRIEF:

We started working with GCA back in 2017. Based on our reputation within the Garden industry, they approached us to design & re-build their website. 

SOLUTIONS:

The need for a new membership area on the site was paramount- this included many elements. Not to mention the fact that the website wasn’t responsive on mobile devices, and the design was outdated; it needed to function both aesthetically and functionally.  

The members’ areas needed to house an online booking system for events and an online members directory that also needed to be implemented into their CRM. Another requirement was a members forum encompassing a blogging area, post moderation & admin area. 

Finally, we also added a stockist locator to the site and included a number of their printed items, such as The GCA Membership Directory, and Best of British magazine – which we also both design and print. 

 

WHAT:

After successfully rolling out the website, we turned our attention to their annual GCA Conference, which attracts 300+ delegates and is held each year at the end of January. We design and print manage a whole raft of marketing literature, from trophies and stand graphics to menus and programmes. 

We have also produced a range of materials for the garden centres so that they can proudly say they are GCA winners. This includes, website banners, flags and roadside banners. 

We continue to offer them ongoing support, project management, and website updates.

BELOW IS A COMPREHENSIVE LIST OF WHAT WE HAVE PRODUCED:

Website Design & Build, GCA Awards Literature – Trophies, Roller Banners, Lanyards, Stage Graphics, Menus & Order of Service, Programme of Events, Name Badges, Merchandise, Folders & Powerpoint presentations. Animated Banners, Press Advertisements, Corporate Stationery, Website Banners, Digital Flip Books, Brand Guidelines, Directories, Best of British Magazine.