The Future of Search and Why SEO is Evolving
Search behaviour is changing rapidly. People aren’t just Googling anymore; they’re asking AI tools for answers.
Firstly what is an SSL Certificate and why do I need one I hear you say? Well essentially it’s your electronic passport on the web and the little padlock you see on a website’s address or the s in https://. . Also referred to as a Secure Sockets Layer, the SSL encrypts any information that is being transmitted from your site to another site by way of a transaction or enquiry via your website.
Here’s 5 reasons why you should implement an SSL onto your site:
1. Google will penalise you
Google will deem your website as un-secure and display the “Not Secure” message before the web address.
2. It encrypts sensitive information
When an SSL Certificate is in place it protects sensitive information such as Credit Card Details and address details being captured by 3rd parties. Without it you’ll become susceptible to your information being intercepted.
3. Protects you from Cybercriminals
By showing your site is secure it gives visitors re-assurance when they are filling out contact/enquiry forms on your site and that this information cannot be intercepted.
4. It could potentially damage your reputation and business
According to Cybersecurity Ventures cybercrime damages will cost the world over $6 trillion annually by 2021.
5. It builds trust
By seeing the secure padlock makes people more likely to trust you and do business with peace of mind.
From as little as £100.00 per annum (that’s only £8.30 a month) you can implement an SSL Certificate onto your website. Talk to one of our Digital Specialists today on 01527 597682 or Contact Us.
The Future of Search and Why SEO is Evolving
CM Ventures 2025 in Review